SOCIAL MEDIA MARKETING (English.)

SOCIAL MEDIA MARKETING (English.)

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Table of Contents
Introduction …………………………………………………………………………………… 6
The Beginning: What Is Social Media Marketing? ………………………….. 10
Key Elements Of Social Media Marketing………………………………………. 13
The content ………………………………………………………………………………… 13
The conversation…………………………………………………………………………. 14
The “social” of social media ………………………………………………………….. 14
How To Implement A Social Media Marketing Strategy ………………….. 16
Set goals ……………………………………………………………………………………. 17
Research……………………………………………………………………………………. 18
Audience ……………………………………………………………………………………. 19
Using Social Media Marketing To Develop A Brand……………………….. 22
Aesthetics…………………………………………………………………………………… 22
Voice and personality…………………………………………………………………… 23
The Importance Of Analytics ………………………………………………………… 26
Engagement……………………………………………………………………………….. 28
Inbuilt tools …………………………………………………………………………………. 28
Third-party analytics…………………………………………………………………….. 29
Testing ………………………………………………………………………………………. 29
The Crucial Difference: Advertising Vs Marketing …………………………. 32
Psychology of social media…………………………………………………………… 33
Reach………………………………………………………………………………………… 33