To start a food truck business, you need a competitive and appealing concept, a viable business and financial plan, a fully equipped food truck, and a solid marketing strategy to build your customer base. A successful food truck can bring in over $500,000 per year, with startup costs starting at $40,000.
A food truck is like a restaurant on wheels. It has several distinct advantages over a traditional eat-in restaurant. A food truck can go to where the customers are. It has pretty low overhead, compared to a restaurant, and requires far less staff. However, a food truck is still a business that requires a lot of work and attention—especially in the first couple of years. Food truck owners put in long days and have similar problems as restaurant owners, such as slow seasons, bad weather, and a sluggish economy.
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